The Ghan partners with Akubra & Bollinger
The Ghan is proud to announce a major collaboration with iconic brands Akubra and Bollinger as part of its 90th anniversary celebrations.
A ‘Bollinger and Brims’ carriage will be added onto the legendary train for six special departures through the anniversary month of August.
In this specially refitted carriage, all guests will be invited to undertake exclusive Bollinger champagne tastings and personalised Akubra hat fittings.
The experience will be a complimentary extra for guests travelling aboard The Ghan on these departures.
Journey Beyond Rail Expeditions Managing Director, Steve Kernaghan, said the collaboration reflected both the relaxed refinement of rail travel and the raw outback essence of The Ghan journey through the heart of Australia.
“By bringing two well-loved Australian brands together in The Ghan and Akubra and then adding to it the sophisticated global appeal of Bollinger, we are creating a unique experience for our guests,” Mr Kernaghan said.
“We are delighted to be partnering with brands that, like The Ghan, share a rich history and a reputation for quality.”
Bollinger Marketing Manager Danika Windrim said:
“Champagne Bollinger is proud to partner with such a legend of travel and celebrate The Ghan’s uniquely adventurous spirit with this important milestone. We hope to bring a true sense of occasion reminiscent of the golden age of travel and create unforgettable moments for guests of The Ghan. Australians have a great love for champagne and we are thrilled to be part of this celebratory occasion.”
Akubra General Manager Sales & Marketing, Andrew Angus, said:
“Australian made – worn the world over – what better way to celebrate The Ghan’s 90th birthday in the Outback with Akubra.”
The ‘Bollinger & Brims’ carriage will be on the following Ghan departures:
Adelaide – Darwin:
Sunday 4 August
Sunday 11 August
Sunday 18 August
Darwin – Adelaide:
Wednesday 7 August
Wednesday 14 August
Wednesday 21 August
For more information or to book one of these special journeys, visit www.journeybeyondrail.com.au