The 2018 Amazing Thailand Roadshow in Australia has successfully concluded
Over 50 representations of Thai hotels, attractions and airlines exhibited their products and networked with the Australian trades last Wednesday (2nd May) in Melbourne, Thursday (3rd May) in Sydney and Monday (7th May) in Perth.
The roadshow was opened by the newly appointed Ambassador of Thailand to Australia Mrs. Nantana Sivakua. TAT Marketing Manager, Sherly Handjojo shared that visitor numbers and tourism revenue from Australia had increased, and there are numerous improvements with Thailand public transports from Phuket to Chiang Mai.
Tourism Authority of Thailand’s new marketing concept of Open to the New Shades, is being translated into three strategies – promoting Thai local experiences with Gastronomy in highlight, promoting secondary destinations such as: Chiang Rai and Trat and creating responsible tourism a balance for tourism, environment and community needs.
Melbourne guests were treated to a Thai contemporary performance at the end of the show, while Sydney guests had cooking demonstration by Chef Sujet Saenkham (founder of Spice I Am Restaurant). Perth had a unique guest speaker – Jack Thompson, an ultra-endurance adventure cyclist speaking of his Thai cycling experience.
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About the Tourism Authority of Thailand
The Tourism Authority of Thailand, Sydney office has been in operation for over 20 years and is funded by the Government of Thailand. TAT Sydney operates as a marketing, public relations and administration branch of the Tourism Authority of Thailand, Head Office in Bangkok.
The Sydney office is responsible for the regional area of Australia and New Zealand. The main objective of the Tourism Authority of Thailand is to promote the country of Thailand as a holiday destination.
Tourism Authority of Thailand Level 20, 56 Pitt Street, Sydney NSW 2000