Never Never Distilling Co. named amongst world’s best

Never Never Distilling Co.

Never Never Distilling Co. named amongst world’s best

Never Never Distilling Co. named amongst world’s best

South Australian distillery, Never Never Distilling Co. has just been named as the only Australian gin to make the prestigious Top Trending Gin list by Drinks International. The Top Trending list is created by polling bartenders from the top 100 bars in the world as well as key industry influencers and pundits.

The list, dominated by European global brands, marks the first time an Australian brand has ever been featured on the list and acts as a proverbial who’s who of global trending gin brands, with Never Never coming in at number seven. Sharing a place on this list are competing global giants such as Tanqueray, Hendricks, and Bombay Sapphire, showing that the Never Never brand is up there with the best.

Hamish Smith, Editor of Drinks International, says the fact this list is created by industry makes it even more important for brands. “Simply put, the Brands Report is based on a poll of the best bars in the world,” Smith says.

Smith continues, “As we know, a best-selling brand, even in the best bars in the world, earns its place on more than taste, so we also wanted to know the brands that are not necessarily doing huge volumes but have cool-appeal right now. This is where the Top Trending lists come in. [These] are the brands customers are increasingly asking for, perhaps because of word-of-mouth or even on bartenders’ recommendations.”

Sean Baxter, Never Never Distilling Co.’s Director of Sales and Marketing, says it’s amazing to see what the brand has been able to achieve in six months. “We’ve only just scratched the surface here in Australia so it’s exciting to think where we’re going to be in another six,” Baxter says.

Never Never Distilling Co.’s team of three launched their signature Triple Juniper Gin in July of 2017 and it has quickly become a popular choice within some of the best bars in Australia for its bold flavour.

“The appeal of the brand lies in a return to flavour, a return to the classic characteristics and traditional ingredients that make a gin special. We have focused on using juniper as our signature botanical, supported by local and international flavours. By amplifying the juniper flavour, we have created a product that stands up in classic cocktails and is never lost in a gin and tonic,” says Baxter.

Chris Hysted-Adams, Bar manager of Black Pearl, one of the most awarded bars in , whole heartedly agrees. “We love getting behind local gins but especially behind one that uses local botanicals to enhance what gin should be all about, juniper.”

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Source = Never Never Distilling Co.
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