Kings’ NBA venture a USA slam dunk for Sydney
The Sydney Kings will represent the Harbour City on one of the biggest sporting stages in the world next week when they take on the NBA’s Utah Jazz in Salt Lake City on October 3.
The Sydney Kings were farewelled today at an event at Sydney’s International Airport en route to the US for the first ever game between a National Basketball League (NBL) and NBA side.
The Kings, whose playing singlets will be emblazoned with Sydney.com, will be representing Sydney in front of a global audience, with the game set to be broadcast live on ESPN Australia and NBA League Pass, the League’s digital streaming service which last year generated 26.7 million game views by domestic and international subscribers.
Minister for Tourism and Major Events Adam Marshall said the matchup was an exciting opportunity for the Sydney side and a chance to promote Sydney to a huge television and online audience.
“The Kings will play with the Sydney.com emblem on their playing singlets, providing a great opportunity to drive viewers to our website where potential visitors can research and plan their trip to the Harbour City,” Mr Marshall said.
“We’re expecting to see a spike in website visits off the back of this ground breaking initiative and I know the Kings will do Sydney and NSW proud when they take on the Jazz, which includes Australians Joe Ingles and Dante Exum.
“The NBA is one of the most popular sporting leagues in the world, with audiences switching on from all corners of the globe every week, and I am sure this world-first game will be popular viewing.
“We all wish the Kings the very best of luck next week in Utah and for their NBL season ahead,” Mr Marshall said.
The game is part of an NBL partnership with the NBA that will see three NBL sides take on teams from the famed US league.
The Sydney Kings will take on the Utah Jazz in Salt Lake City on Tuesday October 3 with tip-off scheduled for 1:00pm AEDT.