Regal Hotels signs strategic partnership

Regal Hotels International

Regal Hotels Signs Strategic Partnership Agreement with reward-U

Regal Hotels Signs Strategic Partnership Agreement with reward-U

Regal Hotels International is delighted to announce a strategic partnership with reward-U to reward guests who book with participating Regal Hotels and iclub Hotels.

Starting from today, members of reward-U are entitled to earn 2,000 and 1,000 reward-U points respectively for each eligible stay at participating Regal Hotels and iclub Hotels* with specified qualifying room rates.

Regal Hotels is delighted to form this strategic alliance with reward-U. Regal Hotels has strived to extend its partnership network to provide guests with more options and benefits. The partnership brings together Hong Kong’s leading hotel group and airline loyalty programme to create added incentives and enhance experience for mutual guests. Regal Hotels will continue to deliver its world-class facilities and attentive hotel services that bring guests a pleasant and memorable stay.

Launched in 2016, reward-U is the loyalty programme founded by HK Express. It has reached 1 million members quickly by offering an easy-to-understand programme structure, and unique features and benefits that members see value in.

“reward-U caters to the needs of the mass market and the growing millennial segment that is overlooked, helping them maximize moments of enjoyment,” says Steven Greenway, CEO of reward-U. “The new partnership with Regal Hotels Group appeals to the love of travel in our members, providing more exciting rewards to them,” he adds.

Regal Hotels currently works with 21 other international airline partners, including Air China, Alaska Airlines, American Airlines, ANA, Asiana Airlines, British Airways, Cathay Pacific, China Airlines, China Eastern Airlines, Etihad Airways, EVA Air, Hong Kong Airlines, JAL, Jet Airways, Korean Air, Malaysia Airlines, Philippine Airlines, Qantas, Singapore Airlines, United Airlines and Virgin Atlantic.

*Participating Regal Hotels and iclub Hotels –

Hong Kong: Regal Airport Hotel, Regal Hongkong Hotel, Regal Kowloon Hotel, Regal Oriental Hotel, Regal Riverside Hotel, iclub Fortress Hill Hotel, iclub Ma Tau Wai Hotel, iclub Sheung Wan Hotel and iclub Wan Chai Hotel

Shanghai: Regal International East Asia Hotel, Regal Shanghai East Asia Hotel, Regal Jinfeng Hotel and Regal Plaza Hotel & Residence

Dezhou: Regal Kangbo Hotel and Regal Kangbo Hotel & Residence

Foshan: Regal Financial Center Hotel

Xi’an: Regal Airport Hotel, Xi’an

Terms and conditions apply. For details, please visit and For enquiries, please contact individual hotel reservations directly.

Source = Regal Hotels International

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