Putting the Sex Back in Travel
Travel is romantic, exciting….sexy….is that how you think of it?
“Seriously, there’s just something sexy about travel.”
When you are having a discussion about pricing, allocation and contracting, dropping a gem like this one is bound to make people sit up. A few drinks often helps.
It makes sense. People are going places, disconnecting from the usual reality, even if it’s the same flight the make 12 times a year, it’s just something that little bit different. Eyes open a little wider, smiles are more plentiful, a sense of adventure emerges.
Maybe it’s Sydney for the day, that trip of a lifetime to Paris, maybe it’s a quick trip to Hobart for a quickie.
Whilst taxis are seldom sexy, they get you from airport to hotel and suddenly you’re standing in a beautiful foyer.
“Welcome Sir/Madam” says the fresh faced, hot, mid 20s staff member who speaks four different languages and is the gateway to a room upgrade with a view. The day-to-day dissappears ; your bed is made, your dishes put away as you step out onto the balcony and watch the sunset in Positano, hand-in-hand with the one you love .
I didn’t expect a Middle Eastern airline to pioneer double beds (and the surest fire way to legal mile high club entry) in business class. The marketing shots showed a mum and her young daughter having a cuddle. I imagine it’s not in most people’s minds.
Fresh eyes on travel of the inspiration we need for those new ideas . For many of my friends outside of travel, there is palpable excitement at the prospect of travelling. When they say “wow, when are you going to India next” they day dream of temples, spice markets, the sunset in Goa. My first thought is six hours waiting at two different airports for connections and the personal space adjustment and sweaty arm pits.
But if someone said to me they were going to Paris (a close friend said he and his wife went for 10 days and had sex every day… Best holiday he ever had… can’t remember any of the art galleries) I’m thinking “How cool”.
You can’t make those promises but when building the dream, consider building some of that love and affection into your travel talk with customers
- Ladies make a lot of decisions, see use keywords such as “romance”, “intimate” and “great for couples”
- Get a room with a view, and most definitely a balcony
- Recommend booking a great restaurant before they go and popping it in the diary
- Find some safe babysitting networks your customers
For travel professionals it’s a never-ending procession of peak periods, lulls, changes, contracts and chasing bonuses. But for the person at the other end it can be something very, very different.