Gustavo Vaz, Co-CEO, Easy Taxi

93857 REV CAPITAL 379.003_LWC45.pdf, page 1 @ Apogee Preflight (When and why did you join the industry?

I was working in the management consulting industry but found myself wanting to do more. It was a great and rewarding job, but I wanted something that let me pursue what I’m passionate about. I found that passion in Easy Taxi. Everyday, we fight to improve the transportation system across 33 countries in four continents.

What do you like most about your job?

What I love most about my job is the opportunity to make a difference. Since joining Easy Taxi, I have received tons of feedback from drivers telling me how the app has changed their lives. This is priceless and it’s what keeps me going. Being on the ground, talking to our driver partners and getting to see first hand how we’ve revolutionised the industry — there’s no better feeling for me.

What’s one of the biggest achievements of your career so far?

My major achievement in this job would be launching Easy Taxi in various countries. From a small company that was targeted at resolving the taxi booking problem in Brazil, it’s grown into a global app. Our users can download Easy Taxi anywhere, and use the same app to book their rides in any of our partner cities worldwide.

What’s the best advice ever given to you and who gave it?

One advice that’s stayed with me was “one size does not fit all”, from one of my colleagues in the management consulting industry. This was very true, especially when we were setting up operations in various countries. What’s worked for Mexico or Nigeria wouldn’t necessarily work for Singapore or India. It’s imperative to learn about each country’s cultures and keep an open mind when setting up a business.

Who do you admire and see as a role model in the travel and tourism industry?

Richard Branson is at the top of my list. He owns several businesses, including Virgin Airways, which is one of the top brands in the airline segment today.

What can people expect from your company and what sets it apart from the rest?

Easy Taxi is a global app that offers a fast, efficient, safe and convenient way to book taxis in 170 cities across 33 countries in four continents worldwide. Since its introduction, we have been revolutionising the global taxi booking app industry. Our goal is to offer an integrated user experience that fully supports today’s mobile lifestyle.

What destinations are on your travel bucket list?

Australia would be next on my list. I have always heard great things about the place but have never had the chance to visit.

What’s a memorable travel experience you’ve had (good or bad)?

Two things come to mind: One was seeing a spotted eagle ray while scuba diving in Cozumel, Mexico. Seeing something shining brightly under the sea and realizing it was a big ray were priceless. Second was travelling in the Sahara for three days and witnessing a meteor shower right above me. Nature is monumental, isn´t it?

What are three things you always take with you when travelling?

The three things would be my smartphone, charger adapter and credit card.

Name someone famous you’d like to travel with and a destination you’d like to go with them.

I love to travel, and a huge part of It is making friends along the way. While I don’t have a specific person in mind, I’m always open to meeting fellow travellers on trips.

What direction do you see the industry heading in over the next five to ten years?

I see the growing benefits of a mobile lifestyle, and majority of taxi booking requests will come from apps. There will be full integration of services, which we have already initiated in our partnership with WeChat, a popular messaging platform. Easy Taxi will continue to enhance customer experience, introducing cashless and cardless options that let passengers conduct business through their smartphones.


Source = Easy Taxi: Gustavo Vaz
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