A life size replica of NASA’s Mars rover ‘Curiosity’ has been given the starring role in Qantas Frequent Flyer’s biggest ever advertising campaign across New Zealand.
Showcasing the new benefits of the Qantas Frequent Flyer program for NZ residents, the just launched Curiosity campaign focuses on the theme of discovery and is designed to show different ways members can earn points, from buying groceries to flying on partner airlines, Jetstar and Emirates.
“New Zealand is a key market for Qantas. It has the biggest Qantas Frequent Flyer membership base outside of Australia and we are very focussed on making sure we continue to add new elements to the program to keep it relevant and rewarding,” Qantas Loyalty chief executive officer Lesley Grant said.
NASA granted special permission for Qantas to create the 7ft tall life size replica of Curiosity, which is seen exploring iconic NZ attractions in the campaign created by “Droga5” and can be seen across several different mediums.
“Curiosity is the perfect vehicle to encourage members to seek out all the ways the program can work for them.”