The number of Australian travellers wanting to visit Christchurch has more than doubled in the past year, despite destruction caused by earthquakes between September 2010 and February 2011.
A TripAdvisor survey found that in 2012, 250 percent more Australians said they wanted to see Christchurch compared to last year.
The online review company’s spokesperson cited the rise to online search for information on new development and stability.
“Further development by Christchurch & Canterbury Tourism and the re-opening of Hotel Ibis Christchurch are indeed timely to meet the needs of more travellers and help promote tourism to this beautiful and resilient city,” the spokesperson said.
Christchurch and Canterbury Tourism chief executive Tim Hunter added that more visitors into the city are discovering it is now “a city unlike any other in the world” with innovative developments, pop-up bars and restaurants.
“Christchurch is emerging as one of the most creative and exciting cities in New Zealand, and Australian visitors coming here are finding it an intriguing holiday destination.”
Earlier this month, Mr Hunter told guests at the 2nd International Forum on the Integration of Tourism and Emergency Management Aerial in Sydney, that one of the best moves CHC made was to hold-off tourism promotion until the extent of the situation had been rationalised.
Source = e-Travel Blackboard: N.J